It's "Cortec", not familiar with it but it looks like quality stuff especially the higher end stuff with a 20 mil wear layer and 8mm overall thickness.
Do you plan on installing it yourself?
I'm pleased with my Lifeproof Vinyl Plank (6mm which I just put down in the living room and hall. I am going to start doing it in the bedroom used as a computer room, today in fact. I really don't like wall to wall carpet.